AFTER THEENCORE.Post a connection
ONE BRAND. EVERY CROWD.

Wear the
second chance.

Two tickets. One heart. A spark worth finding again. A concert-born identity that feels at home across music scenes.

Two concert ticket shapes form a heart around a spark
AFTER THEENCORE.

SAME CROWD. SECOND CHANCE.

Download the brand kit

The core palette

Midnight gives the story space. Electric lime carries the spark. Violet connects the whole system; warm accent colors give each crowd its own voice.

Midnight#111015
Electric lime#d5f775
Stage violet#b4a1ff
Warm amber#f4bd7c
Soft white#f4edf9

Different music. A shared identity.

Barlow Condensed anchors the wordmark and headlines. Metal Mania gives rock and metal their edge; Orbitron brings an electronic feel; Rye adds western poster character. Display fonts stay in headings, while longer stories and forms remain easy to read.

These are licensed typefaces used in an original design system. No festival logo, endorsement, or proprietary lettering is being reproduced.

ALL SOUNDS. SAME SPARK.

Find your kind of crowd.

Explore every scene
After the Encore transparent ticket-heart emblem

The ticket-heart mark

Transparent PNG master for digital use. Keep clear space around it and preserve the original shape.

Download PNG master ↗
After the Encore horizontal wordmark

The primary wordmark

Outlined lettering with the embedded emblem. An SVG lockup for websites and design tools; the emblem itself remains raster.

Download SVG lockup ↗
After the Encore social profile icon

A recognizable profile icon

A square avatar, plus browser and mobile icons, are included in the kit. Use the same mark wherever the community appears.

Download avatar ↗
After the Encore ticket-heart social icon

The first announcement

The live community is at aftertheencore.com. Share the Sick New World Texas page with an invitation to leave a second hello.

Download social artwork ↗

Keep the invitation human.

Say “Leave a second hello,” not “track them down.” Share the idea in relevant festival communities only where their rules permit it. Never use invented success stories, fake post counts, or strangers’ photographs as promotion.

Download launch copy and channel plan